Solve A Problem – 5 Minutes With Charles #11. So are you like a lot of small business owners and you don’t know what to blog about? Are you stuck for ideas on what kind of content you should be creating? Or are you like a lot of others that just think you’re no good at blogging?
Offer them a solution
The easiest way to create content that your audience wants, is to offer one or more solutions to problems they have. But ideally you pick one pain that they have and show them a way to fix it. Better still is offering them one way of solving one of their problems and then pitch them an offer.
“Done for you” solutions
Yes, give them a way to fix things on their own and offer a solution done for them that may be faster, cheaper, or just plain easier. So it doesn’t matter as much what the pain may be, just give them some “pain-relief” and occasionally add that you can do it for them too (i.e. your products or services). But add value first, make the offer secondary.
However you approach it doesn’t matter, just remember that it’s not what you say, but how you say it. So be helpful, not “spammy” with your outreach and you’ll reap the rewards. Also, this will go a long way towards establishing you as a “go-to” person, building more trust.
Because building trust and having more conversations means you will make more sales.
Solve A Problem: additional considerations
OK, so now you know what to do to blog more. But where do you find people in pain that you can help?
Join interest group and forums on social media or even dedicated websites. Find out where your audience or potential customers are and start paying close attention to them. Particularly to what annoys them and then think about ways you can help them or do it better.
When you do this right, more people will pay attention to you.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.