Social Engagement – 5 Minutes With Charles #15. Have you ever thought about how you can get your audience to like, follow, and share your stuff? If you have, you’re not alone. Because there are a lot more small business owners than you may think that are wondering the same thing.
One of the best forms of marketing is word-of-mouth. When people talk about your business, your products, or your services with their friends and family. It is considered by some to be the ‘Holy Grail’ of marketing.
Entertain, educate, and empower
So with social media and online marketing, that looks like people sharing your offers, web pages, etc. Unsolicited reviews and recommendations can be very influential in driving new paying customers to your door. But there are ways to make them happen more regularly.
First of all, remove any barrier from people sharing your stuff. In other words, make it as easy and quick as possible for someone to share one of your blog posts for example. Because the less thinking there is involved in someone sharing one of your posts, the more likely they are to do it.
Secondly, make sure you are creating content that your audience wants. When you take the time to do that properly, the easier it is to build your audience and your level of authority. But most important of all, always give them value.
Social Engagement: super-charging your SEO
Additionally, one more benefit of getting people sharing your stuff is a boost in your SEO. Because those shares count as more links to your website or blog. And more links means you’ll get better placement in search results.
So in summary, you need to first create stuff that your audience desires. Then it is only a matter of making it as easy as possible for them to share your content. But also prompt them for their feedback and their input.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.