We are often asked what businesses and business owners should blog about. The simple answer is that it depends on the business and industry, which isn’t all that simple. But the main thing is that your blogging doesn’t have to be complicated and a chore. What I mean by leveraging your content is take what you already have and use that! Re-purpose brochures and other marketing materials for your blog articles.
For this installment, I discuss in a little more detail why creating content is the ‘holy grail’ of Content Marketing. It increases traffic to your website as well as getting better Google-love or link-juice. It is after all, the key ingredient by which everything else in SEO and marketing is based upon. A strong foundation of content will stand the test of time and generate leads over time. So it is extremely important to create great content that forms the driving-force for your content marketing and in-bound marketing efforts.
There’s a lot more where that came from
If you like my Leveraging Your Content video, be sure to share it and check out my other 5 Minutes With Charles videos. Also, even though my videos are about a lot of different topics, I am always focused on one thing – getting you more customers! That’s what we do and who we are!
P.S. I will be publishing a lot more content just like this, so if you feel this is good shit, which you know it is, let us know! Also, be sure to ask your questions on any of our social media pages and who knows, maybe your question will be the next one to get answered in one of my videos.
P.P.S. When you decide that you are tired of the struggle of finding new customers, give us a call. Or you can click on the banner below to get started.