Important SEO Tips – 5 Minutes With Charles #28. When it comes to search engine optimization, there always seem to be a lot of questions. Maybe you have a few of your own too. But the good news is that it’s not that complicated to do, but you do have to be consistent with it.
It’s not hard, but it is work!
So here’s the insider scoop with some practical applications that you can start using today. Even if you already have lots of pages and posts, starting with any new content you create is better than doing nothing at all. But here’s some basic tips.
It ain’t rocket science
But it is work. The most important thing for you to remember is that little changes now add up over time. Unless you want to hire someone at the going rate of $75,000 per year plus benefits.
Anyway, here are some simple guidelines you can follow to improve your website and search engine ranking:
Each page or post represents one keyword or topic. You may include several synonyms or phrases too, but the idea is one page or page per main keyword or keyword phrase.
Use the main keyword or keyword phrase as the title or part of the title.
Link to related pages or posts as well as having at least one external link going to a related web page on another website.
Try to use at least one or two images on every page or post and include the keyword or phrase as part of the image title and alt attributes.
Each page or post should be a minimum of 300 words or more. Break apart the text with two or more sub-headings and use your main keyword or phrase as part of the one sub-heading.
The above five tips are just scratching the surface of optimizing your content. But the most important point of all is for you to remember that SEO without content is just a waste of time. And starting to use these tips now will begin to help bring more traffic to your website or blog.
Important SEO Tips: the wrap-up
However, for pages or posts that you want to rank well, the minimum should be no less than 900 words. You should also use four or five sub-headings to make reading easier. But only about half of those sub-headings should include your main keyword, phrase, or a synonym.
Additionally, long posts and pages should also include three or more related images. The images should help to demonstrate or be relative to your main topic. So two of those images should also have title and alt attributes that use your main keyword, phrase, or synonym.
For example, look at how this post is laid out for the shorter, 300+ word article. It includes a few images, a video and all of the elements outlined above. And best of all, it works!
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.