Digital Marketing Works – 5 Minutes With Charles #17. Since the 1990s, the Internet has been growing by leaps and bounds. But the opportunities for businesses, big and small, online are also growing too. So now, more than 20 years later, big businesses are making a powerful move.
Maybe you’ve heard of brands like Coke and Chrysler Automotive? Or maybe you’re more familiar with Pepsi and Peugeot Motors? These big businesses and hundreds more like them are all shifting advertising dollars into online advertising.
Does $80 billion grab your attention?
That is the amount of money that experts are projecting will be spent on digital marketing in 2018. Big businesses like the ones above are spending less on TV, radio, and print ads. But they are also spending more, a lot more, on social media marketing, pay-per-click ads, etc.
So if it works for the major brands, it will work for small businesses too. Because the Internet and social media have made the playing field level for businesses of all sizes. But you need to start playing if you ever want a chance to win, much less realize material success.
Digital Marketing Works: pay to play
Look, Yellow Pages listings are expensive and don’t really work anymore. Also, print advertising, in general, isn’t very effective or cheap to do. But the costs of radio and television advertising are sky-rocketing.
Big names like Coke, Pepsi, Chevy, and Chrysler all know that the old ways of marketing just aren’t as cost-effective as they used to be. Because more people get their news and entertainment online. So they are spending their money where their customers are, online and social media.
Do you want help with that?
You can save yourself a lot of time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat with us. So then you can get back to what matters most, your living your life and running your business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.