What Is Content Marketing
1 Minute Marketing Tips #12 – What Is Content Marketing? Does it really work? What is the purpose of it?
First, if you are like most people, you may wonder what marketing with content is all about. The easiest way I know of putting it is this: creating quality content is about crafting articles, videos or infographics – you know, with the information that people want. So in other words, I’m talking about solving problems, answering questions and generally being helpful to your target audience.
Since the purpose of Content Marketing is to focus on creating quality content on a consistent basis, it attracts and retains a clearly defined audience. But the operative word there is ‘defined’ – as in you must define the audience that you are trying to reach. So then you can craft a message that resonates with that definition of your ideal customer.
Finally, you will want to drive potential customers to take action and purchase your products or services. Almost all big-name businesses use this form of marketing effectively as does a growing number of small businesses. So if you want to get right down to it, our 1 Minute Marketing videos is just one form of content marketing.
Why? Because it just works!
So we look at it this way. It’s a win-win situation because it is good for the consumer as well as your bottom line. Also, it increases sales, can provide time or money savings and it creates better customers with more loyalty to your brand.
Content Marketing is ideally about creating quality blogs or videos that your ideal customer wants to consume. It provides them with value and your business with a better informed customer.