Develop Customer Avatars
Charles Snyder Raw #117 – Develop Customer Avatars. Since we are receiving a large amount of questions from Quora, I’m reaching into the mail bag for today’s episode. And I’m sure there’s a lot of business owners that want to know how to drive more website traffic. So here’s the question I am answering today:
“How can I increase the effective traffic of my website?” – Laura
First thing is that you need to define who your audience is before you can ever create effective content. So knowing a few things about your ideal customer is critical for crafting a message that resonates with them. Then and only then can you create great content that drives traffic through SEO, link-building and social media likes, shares, etc.
You will need to answer questions about your ideal customer, like gender, age and maybe even education. Do they live in a certain city, zip code, region or state? What are some of their particular interests, hobbies, organization memberships, etc.? Are they single or married or do they have children, widowed or divorced?
I tell you this, the better you define your customer avatars, the better you will be at creating content. You will also see more effective traffic coming to your website and your offers. And that my friends is what it’s all about!
A Word About Quora
I no longer answer questions like Develop Customer Avatars on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!