Are Directory Listings Still Helpful For SEO?
I’ll spare you the 5 minutes of my video and even the rest of this post. The answer to the question “are directory listings still helpful for SEO” is a very strong NO! Watch the video and read on to learn more…
Back in the 1990s and even for some time after 2000, directory listings or link directories were all the rage. Website gurus spent hundreds of hours searching for yet another link directory to create another back-link. And we were all doing it day in and day out, creating hundreds or even thousands of links.
But the problem is that humans tire rather easily of clicking into one directory after another. They want information on a product or service and very few directories offer any such information. So naturally, less and less humans visited directories. Google and other search engines watched the chaos for a while, but then things changed. Google led the charge with de-listing almost every directory website in existence. Bing, Yahoo! and the other search engines soon followed suit.
Here’s Google’s answer to, are directory listings still helpful for SEO:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
News Flash: Most directories are considered “Link Schemes” by Google. So what can bloggers and website owners do? Well here’s another snippet directly from Google that I repeat quite often:
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
There’s a lot more where that came from
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