Target Your Niche – 1 Minute Marketing Tips #20. Have you ever wondered why it seems like your competition has an unfair advantage? Why do some businesses seem to effortlessly get more customers than they can handle? So the real tough question becomes, why aren’t you doing just as good or even better?
It ain’t rocket-science!
Since the last three episodes cover the basics, now you should go one step further. Specifically, put it all together and create a successful advertising campaign on social media. So here is a simple three-step process for getting more leads for your business. And it works like a dream every single time!
Three minutes worth watching
But just in case you’ve missed them, here are the three previous episodes to which the above is referring to:
So here is a simple and easy three-step process for crafting winning online marketing campaigns. Create an ad that grabs attention, send them to a landing page to entice their interest and capture their information. Then you make the sale.
The simplified version from the video is as follows:
Ad -> Capture -> Sell
However, you’ll never get to the selling part unless you have clarity on who you are selling to first. Since everything hinges on knowing your audience, you have to start there. When you know WHO you are targeting, it becomes a lot easier to write ad copy and create videos that sell your stuff.
Target Your Niche or fail
So if you don’t, you can pretty much know now that your ads won’t work or you’ll have extremely high costs-per-leads. As in this video, it’s kind of like shooting while blindfolded, in the dark and with your eyes closed while riding a roller coaster, trying to hit a moving target. Good luck with that!
It’s damn near impossible to do. But you may get lucky once, however the odds are heavily against you. Also, know that most businesses make the same mistake and never make it past the first few years.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.