Story Telling Sells – 1 Minute Marketing Tips #23. Have you ever thought about why some ads do way better than most? So what really captures someone’s attention and holds it until the pitch at the end? Is there a secret voodoo formula that works every time?
Tell stories that sell!
Consistently, one of the questions entrepreneurs ask most often, is how someone can attract more traffic, customers, etc. Just as consistently, we tell them that the key is knowing your audiences and speaking to them on their level. Speak to their pain.
So more times than not, you can do just that by telling a story. Here’s how the professionals tackle this problem.
First, you must know WHO you are targeting
Since it has been covered already, several different ways, here are some links if you need help with defining your audience:
Pick a problem and solve it! If you desire your message to get attention, solving a problem they have is a sure-fire way to do it. People will pay attention to that. So then all you have to do is start removing hurdles between them and your products or services.
This was also just covered in-depth with previous articles and videos:
So craft a story around your problem and the solution (your product or service). Make the intended audience the hero of the story. Try to make it a real story, maybe one of your testimonials for example. But no matter what, position yourself as the expert and your business as the pain reliever.
That is what I mean by telling stories that sell shit. But do so in a manner that captures attention and holds it. You can never go wrong by putting a human face on your business, brand, products or solutions. So one last thing, real stories about real people get the best results every time.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.