SEO Simply Defined – 1 Minute Marketing Tips #9. You may be wondering what SEO is and why so many people talk about it. So if you have ever done an Internet search, you found an overload of information. But who has time to wade through hundreds of pages in books and websites and differing opinions or thousands of hours in tutorials?
SEO: Little changes add up!
When it comes to running a business, nobody has that kind of time to learn it all on their own. Or do they?
Take it one day at a time…
First, SEO stands for Search Engine Optimization and the easiest definition is simply optimizing your content for search engines. Since SEO is based on content, you must first have content for SEO to do you any good. If you don’t have content, SEO is a waste of time.
So forget about “SEO-guru” so-and-so, SEO only works when you have content. Period. And anyone that tells you differently is only looking for a sucker to separate from their money.
Ideally, you optimize your content as you create it, and covering the basics will put you ahead of the curve. For example, pick one keyword or phrase and use that as your title, main headline, and several times throughout. You will want to make your pages and post at least 500 words in length, at a minimum. This is so that search engines can properly index your content and how it should rank.
Also, be sure to add some interesting or at least relevant images to your pages and posts. Adding your keyword or phrase to the title and “Alt” tags will be seen by search engines. Also, it is recommended to add some links to related content on your website as well as other sites.
SEO Simply Defined: it ain’t rocket science
But it is a lot of work!
Granted, this is a very simplified version of SEO and what it involves. Search engine optimization can be a little complicated and time-consuming, but it can also be done effectively with some effort. So just keep in mind that as business owners like to complicate the hell out of things; just take SEO one step at a time and you’ll get the hang of it.
1 Minute Marketing Tips – one minute, one tip, one thing you can do today to improve your marketing!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.