Email Signatures – 1 Minute Marketing Tips #2. Since we’re talking about practical and tactical marketing tips, today we share one of the easiest. Your signature is one of the most overlooked details that you can easily change today. So the best part is that it’s a quick and easy fix to do.
Quick and easy to do!
Yes, it’s important to add your name, phone number, and business name. So why not add your website address, blog, and logo too?
Another variation that we have used is adding a professional picture to our email signature. Since marketing is about building relationships, adding a photo will make it much more personal. So make it a professional photo or preferably one that conveys your personality. And it’s OK to have several different signatures depending on the circumstances or your reason for sending an email.
How to do it
For example, we use several different ones depending on who is sending the message. They include personal signatures for both Ann and me as well as a general-purpose company signature. As we continue to grow and add more team members, the number of different signatures will grow as well.
So you could even have several generic email signatures for each department or division of your company. Kind of like a signature for customer service and another for your sales team. It’s really up to you.
Creating a signature is actually pretty easy to do. Depending on the program you are using for email, the exact steps differ, but the concept is the same. If you are capable of using a program like MS Word or equivalent, you can create a signature using your email program’s tools.
Email Signatures: some final thoughts
Once you have created the signature, save it and give it a unique name, repeating the same steps for each unique email account. Just remember that the more signatures you create per account, the more complicated sending emails becomes. So try to limit the number of signatures for each of your business email accounts.
Last but far from least, be sure to comment on our videos and ask your questions. We will take questions from the audience and turn them into future episodes of 1 Minutes Marketing Tips.
1 Minute Marketing Tips – one minute, one tip, one thing you can do today to improve your marketing!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.