Email Signatures

Email Signatures1 Minute Marketing Tips #2

Email Signatures1 Minute Marketing Tips #2.  Since we’re talking about practical and tactical marketing tips, today we share one of the easiest.  Your signature is one of the most overlooked details that you can easily change today. So the best part is that it’s a quick and easy fix to do.

Quick and easy to do!

Yes, it’s important to add your name, phone number, and business name.  So why not add your website address, blog, and logo too?

Another variation that we have used is adding a professional picture to our email signature.  Since marketing is about building relationships, adding a photo will make it much more personal.  So make it a professional photo or preferably one that conveys your personality.  And it’s OK to have several different signatures depending on the circumstances or your reason for sending an email.

How to do it

For example, we use several different ones depending on who is sending the message.  They include personal signatures for both Ann and me as well as a general-purpose company signature.  As we continue to grow and add more team members, the number of different signatures will grow as well.

So you could even have several generic email signatures for each department or division of your company. Kind of like a signature for customer service and another for your sales team. It’s really up to you.

Creating a signature is actually pretty easy to do.  Depending on the program you are using for email, the exact steps differ, but the concept is the same.  If you are capable of using a program like MS Word or equivalent, you can create a signature using your email program’s tools.

Email Signatures: some final thoughts

Once you have created the signature, save it and give it a unique name, repeating the same steps for each unique email account. Just remember that the more signatures you create per account, the more complicated sending emails becomes.  So try to limit the number of signatures for each of your business email accounts.

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