Business Blogging Facts – 1 Minute Marketing Tips #6. So here we are in 2018 (and beyond) and business owners are still struggling with this. But it is amazing that people still underestimate the value of a business blog. Or maybe more accurately, many business owners know that they should be blogging, but…
In other words, many are trying to avoid creating content. Are you one of them too?
Create Content Consistently!
Since 1999 there are more businesses starting blogs out there. But very few of them create much, if any content, much less updating it regularly. This is the whole purpose of having a blog in the first place; you need to be updating content regularly. Because fresh content keeps the search engine spiders and traffic coming back for more.
The basics of blogging for your business
First of all, having and using a business blog is a tool for long-term marketing. Sometimes this is referred to as content marketing, inbound marketing, or even search engine marketing. Whatever you like to call it, the simple concept is creating content that your target audience wants to read about. But consistently doing so regularly.
So you have to create content for it to ever work for you. In other words, your hammer doesn’t work unless you swing it, your screwdriver doesn’t work unless you turn it. Likewise, a business blog doesn’t work unless you are blogging with it. You have to be creating content consistently.
Secondly, having a separate blog from your website is pretty much like having a sports car without tires. Good luck going anywhere fast in a car like that! Similarly, a website without an integrated blog is not really going to benefit you no matter how much work you do. But even so, it’s better than not having any blog at all.
10 Business Blogging Facts you need to know
There are more than 1.7 billion websites, but only about 600 million blogs
The number of bloggers in the U.S. is estimated to hit 31.7 million in 2020
92% of content marketers use blog posts as part of their marketing strategy
Experts recommend blog posts to be 1,500 – 2,000 words in length
It takes bloggers an average of just under 4 hours to craft one blog post
Most bloggers and experts agree that the quality of an article is the most important factor of all
97% of bloggers use social media to promote their content
Businesses that publish 16+ articles a month receive 3.5x more traffic than those who publish less
60% of consumers say tha blog posts are invaluable in the early stages of the buying process
50%+ of content marketers say that blog content is their top priority
So maybe it’s been about 10 years since I was writing 20+ articles about business blogging. I titled the series “Business Blogging 101” and it was a blog about, well business blogging. Those articles represented less than 10% of my blog content and yet accounted for nearly 40% of all traffic to my website. Another roughly 50% was for my many articles about search engine optimization, but that’s another blog (and video) for another day.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.